20 Online Business Tips – Help Along Your Google Ranking, SERP’s and Website Traffic

Here’s a list of online business tips to assist you on improving website ranking and search engine optimization. This is not an exact science and I cannot guarantee that working on these areas will put you on the first page of Google, increase page rank and your website traffic. But, it will without doubt increase your chances of better results.

My advice to you is to take each suggestion, Google it when necessary and learn about it. Then go about applying these tips on your website. Once you have done so, then move on to the next tip.

Some of these tips are to be directly applied to your site, such as adding keywords and tags, while others are not. These business tips are not in a specific order of importance. However, I would say that the first five are very important overall if you want to rank well in search engines for your selected keywords.

Comments on keywords:

You can add 60 to 80 characters of keywords on your website’s meta tags for best results. However, when optimizing your site, I would suggest focusing on a few per page, making sure that your chosen keywords are present throughout this page.

Your top keywords ought to be focused on your main (home) page, while your less significant keywords can focus on various others pages of your site. Utilize the Google Keyword Tool to search for your keywords’ search volume. It is a very efficient tool and better yet, FREE!

Here is a quick example of keyword selection:

Let’s say you are selling dog collars and have the following keywords listed in your meta tags:

  • Dog collars
  • Dog choke collars
  • Blue dog collars
  • Dog collars for sale
  • Dog training collars
  • Dog walking collars
  • Dog training collar reviews

SEO Tip: I would choose one (or two) of these keywords and optimize each page with them. Be aware of when deciding which to choose. Dog collars can be the highest searched term, but in a very competitive market can be very difficult for you to rank well with it.

You may want to choose a keyword that is slightly less competitive or even a long tail keyword, to increase your chances of ranking well.

Beware of keyword stuffing. Overuse of these keywords may have a negative impact.

  • First, stuffing your keywords will not come across as natural to the reader and may cause them lose interest.
  • Second, you risk the possibility of getting penalized by Google for keyword stuffing.

Without further ado, here are your 20 Online Business Tips:

  1. Add keyword in your url
  2. Add keywords in title
  3. Add keywords in meta tags
  4. Add keywords in content
  5. Have keywords in heading (H1) tags
  6. Post comments in forums
  7. Post comments in blogs
  8. Utilize article marketing
  9. Join social networking sites- Facebook, Twitter, LinkedIn, etc.
  10. Video Marketing- YouTube, TubeMogul, etc.
  11. Work on your branding and use it consistently across all platforms
  12. Show related posts if running business on blog platform
  13. Backlinks, backlinks, backlinks (need I say more)
  14. Work on your page load times
  15. Keywords in H2-H6 tags
  16. Keywords in alt tags for your images
  17. Make sure your website is in the appropriate readability level for your target market
  18. Anchor text in links
  19. Use of hypertext links
  20. Guest blogging is a great way to increase exposure and get relevant backlinks

Money Making Home Business Tips – The 3 Crucial Tips For Home Business Success

If you are thinking about starting your own money making home business. There are lots of points which are vital to your success online in your home business. I am going to give you the 3 most vital tips for success in beginning your own online business from home.

Tip 1. Many people think that the product is the fundamental key. This is not true. It is the marketing every time. There are lots of restaurants which generate better pizza than Domino’s, but none of them thou have the same ‘market capitalization’. That is since Domino’s have a marketing system which works perfectly. If you want your business to be a success, you need to dedicate 80% of your time on marketing and 20% on all other activities.

Tip 2. Discipline. Whether you like it or not, success in your online money making home business requires work. If you are working for a boss, someone tells you what to do. In your own business, you are your boss so you need to drive yourself even when you do not want to. Lots of organizations search for ‘self-starters’ when they create job classified ads, but the real self-starters are people who start their own business.

Tip 3. Steer clear of people who try and put you down. These are people which have given up on their dreams. Whether it is your family or your friends, do not let other people affect what you want to do. So phase out the harmful influences and you will be far more successful.

The Other 3Rs (Reduce, Reuse, Recycle) – More Business Tips For Tough Times

With the economy still undergoing a lot of uncertainty, rather than throwing in the towel at your small business, especially if you are in services, you can instead extend the same principles the environmentalists recommend – Reduce, Reuse, Recycle – to what you offer clients and keep the dollars rolling in.

The strategy of reducing doesn’t just apply to the office products you use or how much space you occupy; you need to also look at how to reduce what you offer without taking away from your value proposition. That means never reducing your price, but instead looking at ways to chop up what you do, so that clients can still buy from you while leaving your value proposition untouched.

For example, depending on the work you do, instead of covering the whole project from soup to nuts, you might do the front-end planning while they supply the labor and premises to execute the tasks. Or, they gather the information and then you come in at the back-end to do the analysis and provide the recommendations. The beauty of reducing is that it still leaves you performing the higher-perceived-value tasks out of your overall offering. It doesn’t mean you can’t do entire projects if clients still have the budgets; of course you can! But for those customers who are cutting back, you can tailor to the funds available. As they say, no-one is ever remembered for their prices but they are for their value.

This leads to the second part of the formula, Re-use. In this case, while you can go on making good use of your paper clips over and over, it also means looking outside your four walls for ways that can help your clients. One form of “re-use” is putting people to work that your clients might otherwise have to lay off. Perhaps a client has always wanted to undertake a major nationwide survey, but has never had the budget? Or, they want to do some business development work but didn’t have the feet on the street? Rather than paying the much higher costs, which include markups, to an outside firm such as yours, they instead have you act as manager of an in-house team and put their surplus people plus your expertise to work. This way, your client will see you as even more indispensable to their business while the customer teams you manage will get the job done.

Even if you’re already recycling waste paper and other items at the office, you need to also look at how to recycle past work you have done for clients. While any such initiatives must avoid betraying client confidentiality, especially if you have signed agreements to this effect, by taking the generic parts of existing client work, perhaps even from past work for several clients, and finding ways to recycle these as products you can sell, you will meet two goals. One is, you will generate some revenue and two, you will have found another way to introduce prospective customers to your services. You might want to bring out a series of reports or your First Annual Survey of X about a market in which you do a lot of work; if you have done such work over the last 12 to 24 months for large corporate clients, finding ways to recycle this information to small businesses will introduce you to a market segment that you might normally not serve.

While no one likes a shaky economy, by using the 3 Rs to your advantage, you will be better able to weather the storms and position yourself for the fourth R – Recovery – when that happens!
Copyright Deborah C. Sawyer