Specialize, Simplify and Systematize to Grow Your Business and Income the Easy Way

I was teaching a marketing class recently to a group of coaches and consultants and said to the participants that you need to do just three things to grow your business: specialize, simplify and systematize.

Here are my tips on these three steps that you can implement right away in your business to increase your profits while working fewer hours.

Step 1: Specialize

People look for the best in a field when they need advice and solutions. If you strive to be the best you can be in your area of specialty, so you’ll stand out as the top service provider in your marketplace.

Get clear on what your greatest passions, strengths and expertise are, and build your business around that. Know what makes you different from your competitors and leverage that uniqueness. Developing a specialty based on both your expertise and unique personality will give you a very distinctive professional brand.

Offer unique solutions to solve the problems and frustrations of a smaller section of your target audience so that you will be seen as a specialist and not a generalist. Go deep instead of broad. You’ll be easily referable and you’ll be able to charge much higher fees.

To build a highly successful, highly profitable business, you must be an expert at what you do. You need to choose one market, focus on it, and grow it as big as you can.

Step 2: Simplify

Too many women are overwhelmed with all the actions they are taking to grow their business. They are making it much more complicated than it needs to be because they aren’t following a simple model.

You need to simplify and streamline your business so you can work fewer hours, have more freedom, and make more money. My motto is simplicity plus prosperity – I want them both.

Focus on those activities that will produce profit to grow your business and income. The most important activities in your business are marketing, sales, client service delivery, and new product and service development. Simplify your actions so that you’re devoting most of your time to attracting new business and delivering your specialized services, and delegate the rest.

Step 3: Systematize

When you’re just starting out and you have only a few clients, running your business is easy. Once you reach expert status though and have a full slate of clients, live events, information products and joint ventures, you get too busy to handle it all.

This is when you need to automate and systematize many of your business functions so that you are able to focus on your core strength. Lead generation, follow-up, product delivery, payment and registration can be entirely automated, freeing you up to do more high level work.

You can develop simple systems for everything in your business. – email, client support, publishing ezines, articles and blog posts, posting to social media sites, managing your schedule, and processing payments to name a few.

Creating systems and automating will help you simplify and streamline your business so you can work fewer hours and make more money. Systematizing your business will give you much more income, freedom and fulfillment.

Take action on any one of these ideas on specializing, simplifying and systematizing and I can guarantee that your income and feeling of fulfillment in your business will increase dramatically.

20 Online Business Tips – Help Along Your Google Ranking, SERP’s and Website Traffic

Here’s a list of online business tips to assist you on improving website ranking and search engine optimization. This is not an exact science and I cannot guarantee that working on these areas will put you on the first page of Google, increase page rank and your website traffic. But, it will without doubt increase your chances of better results.

My advice to you is to take each suggestion, Google it when necessary and learn about it. Then go about applying these tips on your website. Once you have done so, then move on to the next tip.

Some of these tips are to be directly applied to your site, such as adding keywords and tags, while others are not. These business tips are not in a specific order of importance. However, I would say that the first five are very important overall if you want to rank well in search engines for your selected keywords.

Comments on keywords:

You can add 60 to 80 characters of keywords on your website’s meta tags for best results. However, when optimizing your site, I would suggest focusing on a few per page, making sure that your chosen keywords are present throughout this page.

Your top keywords ought to be focused on your main (home) page, while your less significant keywords can focus on various others pages of your site. Utilize the Google Keyword Tool to search for your keywords’ search volume. It is a very efficient tool and better yet, FREE!

Here is a quick example of keyword selection:

Let’s say you are selling dog collars and have the following keywords listed in your meta tags:

  • Dog collars
  • Dog choke collars
  • Blue dog collars
  • Dog collars for sale
  • Dog training collars
  • Dog walking collars
  • Dog training collar reviews

SEO Tip: I would choose one (or two) of these keywords and optimize each page with them. Be aware of when deciding which to choose. Dog collars can be the highest searched term, but in a very competitive market can be very difficult for you to rank well with it.

You may want to choose a keyword that is slightly less competitive or even a long tail keyword, to increase your chances of ranking well.

Beware of keyword stuffing. Overuse of these keywords may have a negative impact.

  • First, stuffing your keywords will not come across as natural to the reader and may cause them lose interest.
  • Second, you risk the possibility of getting penalized by Google for keyword stuffing.

Without further ado, here are your 20 Online Business Tips:

  1. Add keyword in your url
  2. Add keywords in title
  3. Add keywords in meta tags
  4. Add keywords in content
  5. Have keywords in heading (H1) tags
  6. Post comments in forums
  7. Post comments in blogs
  8. Utilize article marketing
  9. Join social networking sites- Facebook, Twitter, LinkedIn, etc.
  10. Video Marketing- YouTube, TubeMogul, etc.
  11. Work on your branding and use it consistently across all platforms
  12. Show related posts if running business on blog platform
  13. Backlinks, backlinks, backlinks (need I say more)
  14. Work on your page load times
  15. Keywords in H2-H6 tags
  16. Keywords in alt tags for your images
  17. Make sure your website is in the appropriate readability level for your target market
  18. Anchor text in links
  19. Use of hypertext links
  20. Guest blogging is a great way to increase exposure and get relevant backlinks

Money Making Home Business Tips – The 3 Crucial Tips For Home Business Success

If you are thinking about starting your own money making home business. There are lots of points which are vital to your success online in your home business. I am going to give you the 3 most vital tips for success in beginning your own online business from home.

Tip 1. Many people think that the product is the fundamental key. This is not true. It is the marketing every time. There are lots of restaurants which generate better pizza than Domino’s, but none of them thou have the same ‘market capitalization’. That is since Domino’s have a marketing system which works perfectly. If you want your business to be a success, you need to dedicate 80% of your time on marketing and 20% on all other activities.

Tip 2. Discipline. Whether you like it or not, success in your online money making home business requires work. If you are working for a boss, someone tells you what to do. In your own business, you are your boss so you need to drive yourself even when you do not want to. Lots of organizations search for ‘self-starters’ when they create job classified ads, but the real self-starters are people who start their own business.

Tip 3. Steer clear of people who try and put you down. These are people which have given up on their dreams. Whether it is your family or your friends, do not let other people affect what you want to do. So phase out the harmful influences and you will be far more successful.